This Privacy Policy outlines how Caraway (“we”, “us”, “our”) collects, uses, stores, protects, and discloses personal information of users (“you”, “your”) who visit, browse, and purchase products from our official website caraway-cookware.com. This policy applies to all website visitors, registered users, and customers who purchase our premium Caraway Cookware products, and fully complies with the CCPA, GDPR, and other global data protection and privacy regulations.

1. Information We Collect

We collect two primary categories of information to maintain stable website operation, complete order transactions, and deliver optimized shopping and after-sales experiences:

Personal Identifiable Information

You voluntarily provide personal identifiable information when creating an account, placing orders, subscribing to newsletters, or contacting customer support. This includes your full name, email address, phone number, shipping address, billing details, payment information, and order records of Caraway Cookware purchases.

Non-Personal Usage Data

We automatically collect anonymous browsing data through cookies and analytics tools, including your IP address, device type, browser version, website access time, visited pages, search keywords, and interaction data with our Caraway Cookware product pages. This data cannot personally identify you and is solely used for website optimization, user behavior analysis, and service improvement.

2. How We Use Your Information

We only utilize your collected information for legitimate business and service purposes, including:

3. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience. Cookies are small text files stored on your personal device that record your browsing preferences, recognize returning visitors, analyze website traffic, and customize recommended Caraway Cookware products according to your kitchenware needs. You can disable or clear cookies anytime through your browser settings. Please note that disabling cookies may limit partial website functions and affect your shopping experience.

4. Information Sharing and Disclosure

We never sell, rent, or trade your personal privacy information for commercial purposes without your explicit written consent. We may share your data only with trusted third-party service providers necessary for normal business operations, including secure payment processors, U.S. local shipping carriers, and website technical maintenance teams. All cooperative third parties sign strict confidentiality agreements and may only use your information to complete authorized services. We will also disclose your data when required by applicable laws, regulations, or legal proceedings.

5. Data Security Protection

We adopt industry-standard encryption technologies, secure server protection protocols, and strict internal data management mechanisms to protect your personal information and transaction data from unauthorized access, tampering, loss, and disclosure. While no online data transmission or electronic storage system can achieve absolute 100% security, we continuously upgrade security defense measures to maximize the protection of your personal privacy and data safety.

6. Data Retention

We retain your personal data only for the duration necessary to complete business service purposes or meet legal data retention requirements. After completing order after-sales services and exceeding legal storage periods, we will securely delete or anonymize your personal data to eliminate unnecessary data storage risks.

7. Your Legal Data Rights

Under CCPA, GDPR, and other applicable privacy laws, you have the full legal right to access, check, correct, update, and request deletion of your personal data stored on our website. You can also unsubscribe from marketing emails and withdraw your data processing consent at any time. To exercise your data rights, please contact our official customer service team via the service channels on caraway-cookware.com.

8. Minors Privacy Protection

Our website and Caraway Cookware products are exclusively oriented to adult users and household purchasers. We do not knowingly collect personal information from minors under 18 years of age. If you are a parent or legal guardian and discover that we have unintentionally collected minor personal data, please contact us immediately, and we will completely delete the relevant information in a timely manner.

9. Policy Updates

We reserve the right to update and revise this Privacy Policy irregularly to adapt to business adjustments and changes in legal regulatory requirements. The latest revised policy will be published on caraway-cookware.com with an updated effective date. Your continued use of the website and products after policy updates constitutes your acceptance of the latest policy terms.

10. Contact Us

If you have any questions, suggestions, or disputes regarding this Privacy Policy and our data processing practices, please contact us through the official service channels of caraway-cookware.com.